The New York Times
The Daily brand campaign, which ran in the summer of 2018, was an ambitious experiment to prove the affinity-driving potential of our most popular podcast. A combination of broadcast, audio, digital, and out-of-home advertisements successfully improved positive sentiment towards The Daily and The New York Times while driving measurable downloads in the markets where the work ran. To see more work from the campaign, check out the case study from Gretel NY.
How NYT’s The Daily Grew to 5 Million Monthly Listeners and Became a Breakout Star (Adweek)
The New York Times extends its marketing to promote ‘The Daily’ podcast (Ad Age)
When 500 Million Monthly Is Not Enough (OOH Today)
The New York Times debuts first campaign for ‘The Daily’ audio show (The Drum)