One year on the trail

Hillary for America: art direction, strategy, interaction design

In April 2016, the campaign celebrated a year since its launch. We wanted to give our supporters a special gift that was a reflection of all the hard work they had put in. A combination of data and social proof helped quantify just how special they were.

Engineering team
Mike Lang
Stephen Kao

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Using real data, we gave supporters an interactive visualization of their impact over the last year, including stops that Secretary Clinton made on the campaign trail. 

The site asked supporters to input a bit of information about themselves to customize their campaign story.