Love trumps hate 

Hillary for America: art direction, strategy

After three contentious presidential debates, the campaign wanted to rally the supporters to finish out the election sharing a message that the candidate has long supported: more love and kindness. Supporters could generate a short video where they customized the photo, style, and message to share with their friends. 


Product design
Aaron Lewis
Suelyn Yu

John Buysse

Motion graphics
Joel Figueroa


There were five ‘Love trumps hate’ filters paired with 9 quotes that supporters could select from. The square video was timed to music and included custom typographic animations for each quote.


A compilation showing a few of the image, typography, and message combinations you could create.

Desktop design