Love trumps hate
Hillary for America: art direction, strategy
After three contentious presidential debates, the campaign wanted to rally the supporters to finish out the election sharing a message that the candidate has long supported: more love and kindness. Supporters could generate a short video where they customized the photo, style, and message to share with their friends.
There were five ‘Love trumps hate’ filters paired with 9 quotes that supporters could select from. The square video was timed to music and included custom typographic animations for each quote.
A compilation showing a few of the image, typography, and message combinations you could create.